Sisal signs up

In December 2024, Sisal, one of Italy’s most established betting and gaming operators, joined the PokerStars Network, replacing its previous poker provider and unlocking a step‑change in performance.

In December 2024, Sisal, one of Italy’s most established betting and gaming operators, joined the PokerStars Network, replacing its previous poker provider and unlocking a step‑change in performance.

Revenues rise

Since integration, Sisal has seen poker revenues increase by more than 50%, supported by network liquidity that consistently delivers over 55% market share in Italy.

Since integration, Sisal has seen poker revenues increase by more than 50%, supported by network liquidity that consistently delivers over 55% market share in Italy.

More than just integration

More Than
Just Integration

This partnership went far beyond a platform integration. By adopting the full PokerStars Network proposition, Sisal tapped into world‑class sub‑brands and experiences that meaningfully elevated its local offering.

This partnership went far beyond a platform integration. By adopting the full PokerStars Network proposition, Sisal tapped into world‑class sub‑brands and experiences that meaningfully elevated its local offering.

Elevated experience

Importantly, players are still part of an experience that is unmistakenly Sisal, with the brand fully retaining its core equity. However, players can now access PokerStars products as part of the overall offering to enjoy new and unique gaming experiences, from exciting formats such as Spin & Go to flagship tournaments like the Sunday Million.

Importantly, players are still part of an experience that is unmistakenly Sisal, with the brand fully retaining its core equity. However, players can now access PokerStars products as part of the overall offering to enjoy new and unique gaming experiences, from exciting formats such as Spin & Go to flagship tournaments like the Sunday Million.

A record-breaking Sunday

The Sunday Million Italian Edition achieved a record‑breaking €2M+ guarantee, the largest in Italian poker history.

The Sunday Million Italian Edition achieved a record‑breaking €2M+ guarantee, the largest in Italian poker history.

Live launch on Lake Lugano

Sisal players also qualified for the first‑ever PokerStars Open in Campione, an exclusive premium live event created specifically for their community.

Sisal players also qualified for the first‑ever PokerStars Open in Campione, an exclusive premium live event created specifically for their community.

The Sisal Partnership demonstrates how PokerStars Network’s platform, technology, operations, brand power, and live events combine to deliver exceptional commercial and experiential outcomes for partners and players.

The Sisal Partnership demonstrates how PokerStars Network’s platform, technology, operations, brand power, and live events combine to deliver exceptional commercial and experiential outcomes for partners and players.

The Sisal Partnership demonstrates how PokerStars Network’s platform, technology, operations, brand power, and live events combine to deliver exceptional commercial and experiential outcomes for partners and players.