An unexploited European online gambling market has huge potential, according to internet casino games supplier Dynamite Idea.

Consequently, online gambling firms, such as those which provide poker, roulette and blackjack, have clear business strategies in front of them, the site suggests.

Dynamite Idea is itself launching an aggressive campaign to try and establish itself in the UK and European markets.

Simon Caddy, chief executive officer of Dynamite Idea, remarked: "With the ban of online gambling in the US, companies will be looking towards Europe as a revenue source.

"We are ideally positioned with our established European experience to build on existing markets, as well as advising on the most suitable game for new market areas."

He added that Dynamite Idea has a proven track record regarding creativity and vision, meaning that it understands what will attract potential customers.

In October, US president George Bush signed the Unlawful Internet Gambling Enforcement Act, which aims to disrupt financial transactions between US customers and online casinos.